If you google it, you will probably end up knowing that “Dark Matter” is a scientific concept that came up at the beginning of the XXth Century and nowadays it refers to something that is thought to be approximately the 80% of the whole matter in the Universe. In simple terms: the majority of what exists in the Universe is something that we can’t see and still it’s invisible presence is what makes everything possible.
Isn’t that fascinating?

But Dark Matter means even more. Symbolically it is the unknown, the unexplored, the unordered, the unthought that holds together everything we know.

To research for the unknown and for the untold means to go behind and beyond the already seen to create something new with deep roots. As the complexity of the Universe it’s held together by the invisible Dark Matter, the beauty and the efficiency of a brand and of every great concept for us cannot prescind from a whole panorama of emotions, thoughts, vibes. None of these elements can be seen, but without them the output is just an empty jar.

It always take a dip in the dark to achieve the greatest ideas.