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Universe, everything that exists
is thought to be held together
by something we can’t see: the
dark matter. As its invisible
presence pervades everything
that comes to light, it takes a
dip in the dark to achieve the
greatest ideas.

Universe, every-
thing that exists
is thought to be
held together by
something we
can’t see: the
dark matter. As
its invisible pre-
sence pervades
everything that
comes to light,
it takes a dip in
the dark to
achieve the
greatest ideas.

2021 • Project for FCSF - Tomaso Trussardi

Brand visual identity

Dark matter is needed to hold galaxies together. Your mind is a Galaxy. More dark than light. But the light makes it worthwhile.

Matt Haig, The Humans

2020 • Project for Nicolò Spinelli

Book design: Andrea Bianchi

1915 • Black Square by Kazimir Malevič

Inspiration

It is from zero, in zero, that the true movement of being begins

Kazimir Malevič

2020 • Project for Museo del Novecento

Book design: Luca Ricci

2007 • Irma Boom, graphic designer

Inspiration

Your brand is what other people say about you when you're not in the room

Jeff Bezos

2019 • Pura Vida, Costa Rica

Travelling

1947 • Full Fathom Five, Jackson Pollock

Pollock has embedded nails, tacks, buttons, keys, coins, a torn cigarette, matches, and paint-tube tops into the surface as three-dimensional textural agents to amplify the signifying potential of the image. They are almost invisible in normal reproductions of the painting

Until you make the unconscious conscious, it will direct your life and you will call it fate.

Carl Gustav Jung • 1912

2017 • Pachamama, Perù and Bolivia

Travelling

2016 • Project for Ultra Music

Graphic Design: Eddie Sears

2015 • Project for Cassina

Presentation Design

2012 • Project for Ducati

Presentation Design

If you google it, you will probably end up knowing that “Dark Matter” is a scientific concept that came up at the beginning of the XXth Century and nowadays it refers to something that is thought to be approximately the 80% of the whole matter in the Universe. In simple terms: the majority of what exists in the Universe is something that we can’t see and still it’s invisible presence is what makes everything possible.
Isn’t that fascinating?

But Dark Matter means even more. Symbolically it is the unknown, the unexplored, the unordered, the unthought that holds together everything we know.

To research for the unknown and for the untold means to go behind and beyond the already seen to create something new with deep roots. As the complexity of the Universe it’s held together by the invisible Dark Matter, the beauty and the efficiency of a brand and of every great concept for us cannot prescind from a whole panorama of emotions, thoughts, vibes. None of these elements can be seen, but without them the output is just an empty jar.

It always take a dip in the dark to achieve the greatest ideas.

Services

Brand identity
Strategy
Book design
Presentation design
Editorial design

Brands

Ducati
Ogilvy
Poltrona Frau
Cassina
Cappellini
Ultra Music
Adverteam
Mediaset
Alibaba
The Style Pusher

People & Friends

Edoardo Sears
Gregorio Marangon
Francesco Bordin
Andrea Bianchi
Nicolò Spinelli
Michela Fiorentino Capoferri
Francesco Negri
Elena Sacco
Fabrizio Siano

Contacts

info@dark-matter.it
Milano, Italia

 

© 2020, Gianluca Felice